Tag Archives: Nike

Nike Suspends Deal with Pistorius: Smart Move, or Reputation Stunt?

Abraham Lincoln said, “Character is the tree, reputation is the shadow.”  Today, all kinds of pundits will be writing about Nike’s decision to suspend their agreement with Olympian Oscar Pistorius as a reputation-saving move.  Heck, I’ve written about Nike and their tendency to stand behind their athletes before.  They stuck with Tiger Woods through marital…

Winners & Losers of the Lance Armstrong debacle; An Rx for The Foundation’s Survival

Winner: Nike Nike has a long history of standing by their spokespeople in times of trouble.  I’ve long admired their use of sound judgment and their ability to separate an athlete’s personal choices relative to the reasons they chose him as a spokesperson to begin with.  They refrain from panic and reactionism, and protecting their…

Beware of Marketing Linsanity: To protect your reputation, apply this test before bringing your Lin-spired product to market

Linsanity has swept the nation.  Even people who hate the Knicks find themselves taken in by this great story of an unknown point guard who was about to released and sleeping on a couch becoming the Knicks’ game-changer, in the truest sense of the word. This is the kind of icon that brands often fight…