Tag Archives: Apple

Corporate Leaders: Eat More Humble Pie

Corporate Leaders:  Eat More Humble Pie “The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails.”  At MWW, we counsel our corporate clients to keep one fundamental axiom in mind: people trust people, not companies.  An organization’s leadership is on the front line of the reputation game.  You…

Is “branding” really irrelevant?

I’ll admit that discussion of branding is not my forte…after all, I’ve spent the bulk of my career building, enhancing and protecting corporate reputations – which are more than just the brand.  But I have to admit, this article about branding being irrelevant caught my eye. The premise is this – you should stop talking…