Tag Archives: Apple

The Rise of the Corpsumer: Why You Should Tell Your Business Story to Non Business Audiences

It is a generally accepted premise that corporate reputation provides a halo effect across all of your stakeholders – influencing decisions about where people invest their money and apply for a job and providing opportunities for premium pricing for products. And few would argue that having a positive reputation beats the alternative, by any measure.…

Apple/Justice Dept. Battle is Ideological (Not PR) Struggle

Admin’s Note: Carreen Winters recently discussed this issue in The Wall Street Journal’s Crisis of the Week blog which is available here. Apple’s high-stakes showdown with the Justice Department in the iPhone hack case is far more than a PR battle. It’s a deep-rooted ideological issue pitting privacy against national security, where PR plays a…

Corporate Leaders: Eat More Humble Pie

Corporate Leaders:  Eat More Humble Pie “The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails.”  At MWW, we counsel our corporate clients to keep one fundamental axiom in mind: people trust people, not companies.  An organization’s leadership is on the front line of the reputation game.  You…

Is “branding” really irrelevant?

I’ll admit that discussion of branding is not my forte…after all, I’ve spent the bulk of my career building, enhancing and protecting corporate reputations – which are more than just the brand.  But I have to admit, this article about branding being irrelevant caught my eye. The premise is this – you should stop talking…