In Wake Of Blackfish Backlash, SeaWorld Takes A Plunge

The verdict is out on the impact of “Blackfish,” the 2013 documentary that put SeaWorld’s treatment of orca whales in the line of fire: SeaWorld reported another disappointing quarter this week, with its profit falling 28 percent and its stock price down more than 50 percent from its 2013 April IPO following the news. We’ve…

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Growing Up MWW: A 15 Year Lesson in Life, Business and Self-Discovery

A Note from Carreen Winters: From time to time we feature guest posts from clients, industry experts and other MWW leaders. Today, we feature a post from Joe Cohen – who is a legitimate leader — of our firm, and our industry (he’s the National Chair of the PRSA). I remember Joe when he joined…

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Advice to the NFL: Talk Less, Do More

If you are a reputation blogger, the NFL is a gift that just keeps on giving. I tried to root for them, I really did. I listened to Roger Goodell’s news conference and gave him the benefit of the doubt….apology (check), outline action & timeline (check), do something good for the issue of violence (check,…

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Is Paid Media the Final Reputation Frontier?

Reputation is one of those amorphous things that people struggle to define, yet seek to protect at all costs.  Famous quotes about the importance of reputation abound, and companies generally accept the notion that reputations are worth protecting. Over the two decades I’ve been working in reputation management, the practice has evolved from an earned…

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Move the Chains: Roger Goodell’s Fumble Recovery

Just as the calls for his resignation reached a fever pitch, Roger Goodell pulled off a fumble recovery with his news conference today  (Although I’d throw a flag for the late start!). While the NFL, and Goodell, are far from being out of the woods, today marked an important first step in reputation recovery. What…

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The NFL in Crisis – How Can Its Reputation Be Saved?

The biggest news from the NFL over the first three weeks of the season has all been off the field with player arrests and suspensions relating to domestic and child abuse. EVP Carreen Winters recently appeared on ESPN’s “Outside the Lines” to discuss what PR issues the NFL is facing and what the league needs to…

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Becoming a lifestyle brand, the Apple way

I’ve led corporate branding and narrative development for companies in every industry, from start-ups to the Fortune 100.  At one point in each and every audit, when asking executives who they most want to emulate or be aligned with, they all say the same thing: “I want to be Apple.” It has happened so often…

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“Reputational foul…inconsistent messaging…on the commissioner…15 yards”

As one of the world’s largest non-profit trade organizations, NFL Commissioner Roger Goodell plays the role of CEO and as chief executive, it is crucial to have consistent messaging from the brand’s voice. And right now, the NFL has a messaging problem. Before the first 1:00 p.m. kickoff of 2014 this Sunday, the league has…

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The Art of Communications: When To Be Quiet

When you work in the public relations business, you learn to work the news cycle for your clients.  Bright ambitious professionals diligently track breaking news, and get creative about how to fit their clients into the trend.   A celebrity loses a ton of weight on your client’s diet program.  A prominent attorney comments on a…

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From Hotels to Healthcare – It’s All About Reputation

  I’m at the Reputation Management Institute’s annual conference listening to great speakers talk about how to embed reputation considerations into business strategy and decision-making in order to achieve competitive advantage in the marketplace. This morning’s panelist had me at “Hello.”  Gerard van Grinsven is the CEO of Cancer Treatment Centers of America, but ironically,…

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