Category Archives: Social Media

Twit on Twitter

  As Paula Deen remains at the center of a media/social media frenzy, digging herself a bigger hole each time she tries to explain her racist remarks (and driving more of her corporate partners to jettison her while at the same time spurring sales of her cookbooks) another icon of Southern cooking stepped back into…

Socializing the C-Suite: Stop the Excuses, Start the Engagement

Social media is here to stay.  Yet there is one group that has been slow to acceptance – the C-Suite.  And it isn’t because they don’t get it – this IBM study of 1,700 CEOs across 64 countries demonstrates that CEOs are aware of the transformative power of social media.  Yet 70 percent of Fortune…

Will Promoted Content Damage Twitter’s Reputation?

It’s hard to believe that five years ago there was no twitter.    In a society where we are uber-connected, but task saturated and inundated with content, the simple 140 character format provides the ability to make a statement…quickly.  If its beauty is simplicity, its relevance stems from the access it gives us to celebrities, luminaries…