Category Archives: Crisis Communications

When Friendly Fire Cause a Crisis: Three Easy Ways to Avoid a Brand Scandal

I came across this slideshow about the biggest brand scandals, and its simplicity made the problems, and the solutions so clear.  Here are three ways to avoid brand scandal: Learn from the mistakes of others – Victoria’s Secret tried to launch a “sexy” line of underwear for tweens. Abercrombie did the same thing, and got…

Nike Suspends Deal with Pistorius: Smart Move, or Reputation Stunt?

Abraham Lincoln said, “Character is the tree, reputation is the shadow.”  Today, all kinds of pundits will be writing about Nike’s decision to suspend their agreement with Olympian Oscar Pistorius as a reputation-saving move.  Heck, I’ve written about Nike and their tendency to stand behind their athletes before.  They stuck with Tiger Woods through marital…

From a pink halo to a pink badge of shame…overnight

I often say that good communications is not an effective remedy for bad policy.  When trouble hits, everyone suddenly needs “communications help.”  But communications can only change perception if you’ve fixed the underlying problem.  Case in point:  the Susan G. Komen Foundation. I remember when the Susan G. Komen Foundation came on the scene.  It…