Category Archives: Corporate Communications

We Need a Gender Moonshot: 3 Ways Women Can Make It Happen

The past couple of weeks have been very eye-opening in America, on many fronts. And with the election of Donald Trump to the White House, despite overwhelming polls predicting that Hillary Clinton would break the most visible glass ceiling in the world, we must re-examine our ideas about gender in our society. America, we’ve been kidding…

Can we finally have an honest conversation about gender in America?

On Election Day, I watched my social media feeds fill with posts from amazing, pant-suit wearing women taking their daughters to the polls and proudly casting their vote for our first woman President. All the polls told us she would win. It was mathematically impossible for him to get enough electoral votes. Until he did,…

FLOTUS Demonstrates that Storytelling Trumps Soundbites

Move over Kim Kardashian.  Michelle Obama broke the Internet and one-upped her carpool karaoke. In a moving speech that provided exactly the right balance of inspiration and attack on he who shall remain nameless, the First Lady showed as that simplicity, authenticity and storytelling trumps soundbites.  She wasn’t just the First Lady of the United…

What Political Conventions Can Teach You About Rallying Your Employees

As the curtain goes up on the Democratic National Convention, I found myself wondering why we have these conventions at all.  They were originally designed to choose a candidate – yet the candidates in this election, and pretty much every election I can remember, were determined long before either party’s conventions opened.  So what’s the…

The Rise of the Corpsumer: Why You Should Tell Your Business Story to Non Business Audiences

It is a generally accepted premise that corporate reputation provides a halo effect across all of your stakeholders – influencing decisions about where people invest their money and apply for a job and providing opportunities for premium pricing for products. And few would argue that having a positive reputation beats the alternative, by any measure.…