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A Tale of Two Candidates: Debate Prep and Gender Bias

In just one week, Hillary Clinton and Donald Trump will square off head to head in the first Presidential debate.  For political junkies, this is the equivalent of Oscar night or the Super Bowl, and pundits offering their views of the behind the scenes debate prep will soon be hitting the airwaves.  We will hear…

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Three Things Every Brand Should Learn from Skittles

In case you missed it yesterday amidst all of the news about backpacks, bombs and terrorist threats, in the wee hours of yesterday morning, Skittles, and its parent company Mars, slayed a dragon with a single tweet. The brand landed in the crosshairs of controversy when Donald Trump Jr. compared refugees to a bowl of…

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NBA Star, Michael Jordan Breaks the Silence – When athletes become leaders, not celebrities

We are a culture that celebrates and values athletic achievement.  It’s the reason we pay someone who plays a game at the highest level more than someone who saves lives, or who is the leader of the free world.  It’s why we wear a name other than our own across our chests, and on our…

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FLOTUS Demonstrates that Storytelling Trumps Soundbites

Move over Kim Kardashian.  Michelle Obama broke the Internet and one-upped her carpool karaoke. In a moving speech that provided exactly the right balance of inspiration and attack on he who shall remain nameless, the First Lady showed as that simplicity, authenticity and storytelling trumps soundbites.  She wasn’t just the First Lady of the United…

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What Political Conventions Can Teach You About Rallying Your Employees

As the curtain goes up on the Democratic National Convention, I found myself wondering why we have these conventions at all.  They were originally designed to choose a candidate – yet the candidates in this election, and pretty much every election I can remember, were determined long before either party’s conventions opened.  So what’s the…

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The Rise of the Corpsumer: Why You Should Tell Your Business Story to Non Business Audiences

It is a generally accepted premise that corporate reputation provides a halo effect across all of your stakeholders – influencing decisions about where people invest their money and apply for a job and providing opportunities for premium pricing for products. And few would argue that having a positive reputation beats the alternative, by any measure.…

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What Villanova Basketball Can Teach Us About Managing Reputation

Let me start with an important disclosure: I am an unabashed Villanova Fan, a card carrying Wildcat for Life. So I am biased when I say Villanova is the absolute best basketball team in the country this year, no matter what happens tonight. But that bias doesn’t make the reputation lessons offered by Villanova any…

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Apple/Justice Dept. Battle is Ideological (Not PR) Struggle

Admin’s Note: Carreen Winters recently discussed this issue in The Wall Street Journal’s Crisis of the Week blog which is available here. Apple’s high-stakes showdown with the Justice Department in the iPhone hack case is far more than a PR battle. It’s a deep-rooted ideological issue pitting privacy against national security, where PR plays a…

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Will 2016 Be The Year Of The Woman (Again)?

2015 was heralded the “Year of the Woman”  as General Motors’ Mary Barra, Yahoo’s Marissa Mayer and Xerox’s Ursula Burns guided their respective companies through corporate transformations. Meanwhile, two of the Big Four accounting firms now have female CEOs (including MWW’s client Deloitte, led by Cathy Englebert). And two women are running for President –…

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Corporate Reputations to Watch in 2016

The 2016 election campaign has focused the nation’s attention on the future of the President of the United States as the commander-in-chief and both leader of the free world and keeper of the flame on the nation’s reputation. There is a definitive link between the reputation and profile of a leader/CEO and the reputation of…

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